About the

Company

The Paracha Textile Mills was established in the year 1951-1952 and the foundation stone was laid by Khawaja Nazimuddin, the then Governor General of Pakistan.

In 1983, the current management took over the Company and the Board of Directors carried the same vision forward, delivering quality edible oil in a fairly new developing market in Pakistan.

The Ghee Unit Batch refinery was established and started manufacturing different brands of Ghee and Cooking Oil, which include Mezan Banaspati, Mezan Cooking Oil, Awaz, Paracha, Olivola Oil, Dil Dil Banaspati & Dil Dil Cooking Oil.

Over the last few years, Mezan has proven to be admired across Pakistan due to its wide variety of products, constant innovation, highly attractive packaging formats, suitable prices for every consumer segment and memorable advertising.

The “Mezan” brand was nationally launched in 2008 through the most iconic media advertising campaign of the category titled:

“HAR CHEEZ MEZAN MEIN ACHI LAGTI HAI!”